Chrysler / Maserati SUV
http://online.wsj.com/article/SB10001424052748704170404575624561382205910.html
How can Chrysler turn itself around...Let me think....Let me think....Hmmmmmm.....
How about make a Jeep Cherokee and pretend it is a Maserati? That is a fantastic idea. That is what the world is clamoring for. A Maserati SUV.
"Maserari models start at $118,000, well above the Grand Cherokee's starting price of $30,000."
I am sure unemployed Americans will jump to pay $118,000 for a souped up Grand Cherokee. That makes total sense. Since they haven't flocked to buy them at $30,000 maybe the problem is they need to be more expensive. The Hummer showed everyone the insatiable appetite for overpriced SUV's. Remember the Hummer. Oh wait they don't make them anymore.
Chrysler = Stupid
How can Chrysler turn itself around...Let me think....Let me think....Hmmmmmm.....
How about make a Jeep Cherokee and pretend it is a Maserati? That is a fantastic idea. That is what the world is clamoring for. A Maserati SUV.
"Maserari models start at $118,000, well above the Grand Cherokee's starting price of $30,000."
I am sure unemployed Americans will jump to pay $118,000 for a souped up Grand Cherokee. That makes total sense. Since they haven't flocked to buy them at $30,000 maybe the problem is they need to be more expensive. The Hummer showed everyone the insatiable appetite for overpriced SUV's. Remember the Hummer. Oh wait they don't make them anymore.
Chrysler = Stupid
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