Miller Lites White Can.......

The power of marketing.

Miller Lite went back to their old white can and sales went up. People thought Miller Lite actually improved their product. People thought the beer even tasted better. In fact it is the same crappy beer it has always been….Just in a white can. No matter, people like it and are buying it….. so the White can will remain.

http://www.businessweek.com/articles/2014-09-02/miller-lite-revives-old-white-label-in-brand-wide-redesign

A few years ago Tropicana Orange Juice replaced their iconic Orange with a straw poked outinto it with a different look. The result was outrage and sales of Tropicana plummeted. This caused the quick return of the orange with the straw poked out the side.

http://www.popsugar.com/food/Due-Customer-Backlash-Tropicana-Ditches-New-Logo-2853310

The take away here is that the product means nothing. But your packaging better be right.