Calhoun's Value to CT is Priceless‏

http://www.nytimes.com/2011/04/05/sports/ncaabasketball/05sandomir.html NCAA mens tournament ratings are the highest in 7 years. When Uconn is playing people sit up and take notice. "Connecticut’s victory over Kentucky was seen by 16.7 million viewers". For the People who had the audacity to question Jim Calhoun salary they should consider this. "Advertisements will reportedly cost $1.2 million for each spot during the game, more than any other sporting event outside of the National Football League playoffs. \ http://www.zacks.com/research/get_news.php?id=094l6745 How much is it worth to advertise Uconn (free of charge) to 16,000,000 people in Prime time? All thanks to Jim Calhoun. Next year when the enrollment for Uconn skyrockets (as it did in 99 and 04) everyone can thank Jim. http://www.theday.com/article/20110403/NWS01/304039856/-1/NWS Jim's success translating into direct cash for the University.