Nobody is Buying Coke....Shocking I know.

Nobody wants to put High Fructose Corn Syrup in their mouth. 

So Coke shouldn’t be surprised when it’s products sit on store shelves collecting dust. If Coke wants people to put their products into shopping carts they need to make them with real sugar. If not then the downward spiral will continue.

“the Atlanta-based group continues to struggle against a slowdown in sparkling beverage sales in increasingly health-conscious core markets, Europe and North America.”

“In 2013 US sales of carbonated soft drinks sank to their lowest level since 1995, according to Beverage Digest, an industry publication.”

“The company has tried to offset the trend by investing in product launches such as Coca-Cola Life, a version of Coke that uses stevia, a natural sweetener.” (Not Stevia…..Sugar. All natural sugar. Anything that is not sugar will not achieve growth.)


http://www.ft.com/cms/s/0/0679eeaa-11a4-11e4-b356-00144feabdc0.html