Friday, March 22, 2013

Soda in decline....Nobody wants to drink HFCS.‏

Coke is unable to sell their bottles full of High Fructose Corn Syrup so they are laying off 750 people. 
Pepsi is also unable to sell their High Fructose Corn Syrup too so they are redesigning their bottle.  Maybe to new sleeker look will distract from the ingredients in the bottle. Good luck with the new strategy Pepsi. 
The new design is part of Pepsi’s “Live for Now” marketing campaign.  Yes live for now because tomorrow (after you drink this soda) you are going to be even fatter then today.  Your quality of life will continue to deteriorate and tomorrow will be a lot bleaker.  So enjoy today while you still can. 
the importance of packaging innovation in helping to drive brand equity and sales and we hope to do this with our new bottle.”  You certainly won’t be driving sales with your ingredients that is for sure.

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